DARI IDE KE AGENDA PUBLIK: ANALISIS PRODUKSI KREATIF PROGRAM NEWS MAGAZINE SATU INDONESIA NET.
Kata Kunci:
Televisi, jurnalisme, news magazine, agenda setting, kreativitas produksiAbstrak
Televisi sebagai media massa memiliki peran penting dalam membentuk persepsi publik melalui kekuatan audiovisual, seleksi isu, dan strategi kreatif produksi. Dalam konteks ini, program news magazine Satu Indonesia di NET. menjadi contoh menarik bagaimana televisi menggabungkan fungsi informasi, hiburan, dan pembentukan agenda publik melalui pendekatan kreatif. Penelitian ini bertujuan menganalisis pengembangan ide kreatif dan perencanaan produksi dalam program Satu Indonesia dengan menekankan penerapan teori komunikasi massa, jurnalistik, news magazine, agenda setting, dan kreativitas produksi televisi. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik observasi, wawancara, dan studi pustaka, serta analisis data melalui model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa Satu Indonesia memanfaatkan storytelling naratif, visualisasi estetis, dan integrasi multiplatform untuk menghadirkan liputan inspiratif yang bersifat timeless. Program ini menerapkan agenda setting dengan mengutamakan isu human interest dan solidaritas sosial, sekaligus membingkai realitas dalam perspektif positif yang selaras dengan identitas NET. sebagai “Televisi Masa Kini.” Kreativitas terbukti menjadi inti produksi, lahir dari kolaborasi tim multitalenta yang menyeimbangkan tuntutan profesionalisme jurnalistik dengan tekanan industri media. Temuan ini menegaskan bahwa televisi modern bukan hanya saluran informasi, tetapi juga ruang konstruksi makna sosial yang strategis.
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